News & Events

Welcome to 'Mispro': Mispro Biotech Services Launches New Brand Identity

John Fogarty
March 21, 2023

To celebrate our 20th anniversary and prepare the company for significant growth in the upcoming year, we have streamlined our brand trade name from 'Mispro Biotech Services' to the concise and familiar 'Mispro.'

Inspired by the past, designed for the present, built for the future.

Let’s talk about the logo. Our new logo is sleek and modern, with an arc of three dots that sit atop the company name, serving as a beacon to guide our core values. But the dots are more than just for aesthetics. They symbolize the multiple themes of threes that define Mispro. Let us break it down for you.

The three dots signify space, services, and science - the pillars that define our business model and inform everything we do. The arc also represents the 3R's of animal research - replacement, reduction, and refinement. At Mispro, we prioritize ethical and humane animal research in our facilities, and we are committed to providing experienced, compassionate care for the research animals that give so much to us.

Finally, the dots represent the past, present, and future, a reminder that Mispro has been a trusted partner in lab animal science for 20 years, continues to provide unparalleled service in the present, and is constantly innovating to propel the contract vivarium industry into the future.

"Our brand refresh reflects our singular focus on providing the most effective, sensible, and ethical research environments for scalable preclinical drug development studies in the market," said Mispro CEO Philippe Lamarre. "With the past 20 years as our foundation, we are excited to build a Mispro for the future."

We would love to hear your thoughts!  

Mispro's new branding will be reflected in advertising, online, in our facilities, and at events celebrating our 20th anniversary. Follow us on Twitter and LinkedIn to let us know what you think of our brand refresh!

About Mispro

Mispro is an AAALAC-accredited contract vivarium organization (CVO) offering a network of full-service vivarium lab facilities for preclinical in vivo rodent studies. Our clients have access to state-of-the-art lab spaces and comprehensive laboratory animal research services, including husbandry, veterinary, technical, and regulatory compliance oversight. With locations in all major U.S. biotech hubs, Mispro is committed to helping biosciences companies of all sizes and therapeutic indications achieve their research goals.

John Fogarty